Focus and Scope

The Journal of Innovation and Business Strategy (JIBS) aims to advance the theoretical and practical understanding of business strategies that foster innovation, competitiveness, and sustainable growth in the ever-evolving business environment. JIBS welcomes high-quality research articles, reviews, and case studies that explore innovative approaches and solutions in various areas of business and management.

The scope of JIBS includes, but is not limited to, the following areas:

  1. Business Innovation and Entrepreneurship
    Research on innovative business models, startup ecosystems, entrepreneurial strategies, and the role of innovation in creating competitive advantages in businesses.

  2. Strategic Management and Leadership
    Studies related to strategic decision-making, leadership styles, organizational change, and the impact of effective leadership on business performance and innovation.

  3. Marketing and Consumer Behavior
    Insights into digital marketing, customer experience, branding strategies, consumer behavior analytics, and the influence of technology on marketing practices.

  4. Financial Management and Corporate Governance
    Research on financial decision-making, corporate governance mechanisms, risk management, corporate social responsibility, and the relationship between financial strategies and business growth.

  5. Human Resource Management and Organizational Development
    Topics covering talent management, organizational culture, employee engagement, leadership development, and the impact of innovation on workforce management.

  6. Technological Advances in Business Strategy
    Exploration of digital transformation, artificial intelligence, big data analytics, blockchain, and other emerging technologies that influence business operations and strategic decision-making.

  7. E-commerce and Digital Business
    Studies focusing on e-commerce business models, online marketing strategies, consumer trends in digital platforms, and the evolution of digital economies.

  8. Business Analytics and Data-Driven Decision Making
    Research that examines the role of data analytics in driving business insights, performance optimization, and strategy formulation.

  9. Sustainable Business Practices
    Articles discussing sustainable innovation, corporate sustainability strategies, environmental management practices, and social responsibility in business.

  10. Global Business and Internationalization
    Research on the strategies and challenges of businesses operating in global markets, including international trade, cross-border partnerships, and globalization's impact on business strategies